MCEโs Blog
4 Lessons from Implementing Customer-Facing GenAI for an MNO
The urgency to implement GenAI is increasing. Already 50 percent of telcos indicated that they are actively adopting or assessing GenAI use cases, with customer experience a top priority for AI implementation. In 2024, T...
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4 Lessons from Implementing Customer-Facing GenAI for an MNO
4 Lessons from Implementing Customer-Facing GenAI for an MNO
The urgency to implement GenAI is increasing. Already 50 percent of telcos indicated that they are actively adopting or assessing GenAI use cases, with customer experience a top priority for AI implementation. In 2024, T...
How AI Helps Telcos Become Customer-Centric and Drive Better Business Outcomes
How AI Helps Telcos Become Customer-Centric and Drive Better Business Outcomes
Mobile operators are increasingly focused on improving customer lifetime value (CLV) by boosting operational efficiency, enhancing customer experience, and identifying new monetization opportunities. With operating expen...
Innovating the trade-in value proposition for Vodafone UK
[Video] Innovating the trade-in value proposition for Vodafone UK
Leigh Wilkes, trade-in product manager, and Vodafone colleagues, as well as customers, walk through the digital-first, app-based mobile device trade-in experience engineered by MCE and winner of a gold 2023 UK Customer E...