The Importance of Fluid Transition Between Digital and Retail Channels
Today’s telco consumers expect seamless, omnichannel experiences. Seventy-three percent of customers rely on multiple touchpoints when shopping, seamlessly switching between digital and in-person interactions, and 59 per...
[Video] What Does the Retail Customer Experience of the Future Entail?
Retail isn’t going away so quickly, but how it will serve customers and manage labor staff will shift. In this video, Denise Daghstani discusses the challenges mobile operators face in delivering better customer ex...
Leveraging GenAI to Deflect Device Troubleshooting Inquiries in Retail and Support
Customer support has become a significant cost center for mobile operators. For three consecutive years, mobile operators experienced more than a 4 percent year-over-year increase in operational expenditures, much of it ...
[Panel video] Unlocking Business Value with GenAI: Identifying and Proving the Right Use Case
In an increasingly digital world, customers are demanding greater personalization in their service. To meet them on their terms, telecommunications carriers are working to transform how they deliver customer experience t...
GTC 2025 Reflection: Is AI Underhyped? How to Meet AI’s Expectations
At GTC 2025, Nvidia’s telecom chief told Fierce Network that AI is underhyped. CEO Jensen Huang expressed that this year was the Super Bowl of AI, where everyone is a winner. In other words, AI is huge, but “you ain’t se...
Building Customer Experience with Bricks: The Tech Needed to Manage Multiple Mobile Device-Related Journeys
Operators have invested in billing and network enhancements toward addressing customer lifetime levers (CLV) levers – cost of service, customer retention and monetization of interactions. The last bastion, however, left ...
Fueling Your Telco’s GenAI for Customer Experience: The Importance of Accessing the RIGHT Data
Artificial Intelligence (AI) and, more specifically Generative AI (GenAI), are transforming the telecom industry for the better. Nearly 100 percent of telecommunications organizations are actively exploring or implementi...
How AI Helps Telcos Become Customer-Centric and Drive Better Business Outcomes
Mobile operators are increasingly focused on improving customer lifetime value (CLV) by boosting operational efficiency, enhancing customer experience, and identifying new monetization opportunities. With operating expen...
The Symbiotic Relationship Between Digital Maturity and Applied AI for Mobile Operators
The telecom industry is rapidly integrating AI, with 97% of operators adopting or assessing AI and 49% already implementing it in their operations to automate customer support, streamline operations and improve how they ...
Ubiquitous and Exciting, But Ready to Deliver? MWC AI for Telco Takeaways and the Rest of 2025
“Who here hasn’t seen AI at this exhibition yet? Raise your hands,” asked a telco product and technology executive during a speaker session at MWC 2025. The question wasn’t just rhetorical—it captured the ess...
MCE and TELUS expand partnership with new generative AI venture following pilot success
With MCE’s generative AI pilot delivering on key TELUS and Mobile Klinik (MK) business objectives, TELUS will deploy it across their mobile app customer journeys MCE Systems announces the expansion of its partnership wit...
eSIMs Are Gaining Ground – What This Means for Customer Acquisition and Retention
eSIMs have gone from an emerging technology to a mainstream solution in mobile connectivity. In the U.S., all new iPhones have been eSIM-only for at least two years, and Canada’s latest iPhone 16 has followed suit. Other...