October 2021 – Tel-Aviv, Israel. mce Systems Ltd., the global pioneer of omnichannel device lifecycle management announced today that Dr. Robert Hackl has been elected to MCE’s Board of Directors. Following a period of active participation as a member of MCE System’s Advisory Board during which he helped build the company’s growth strategy, Hackl is taking on a direct role as President, bringing with him an extensive history of senior leadership within the Telecoms sector.

An image of Dr. Robert Hackl with the accompanying text: "Dr.Hackl joins mce Systems as President and Board Member to lead the company through its next phase of growth."

Prior to joining MCE, Hackl held critical transformational roles for some of the world’s largest Mobile Operator brands, including Deutsche Telekom, T-Mobile, Vodafone, and Sprint, delivering billions of dollars of shareholder value.

“Robert joins mce Systems at a crucial period in our history,”

said Yuval Blumental, MCE’s CEO. “Gone is the time when being digitally enabled was an afterthought for organizations. Instead, it is now an absolute necessity, required to differentiate and compete in this ‘new normal’. For over 16 years MCE has led the way in delivering omnichannel device lifecycle service solutions for our Telecommunications Clients through in-house developed product, technology, and GTM delivery. Robert joins MCE to lead us through this next phase of growth at a time when our Mobile Operator partners require truly transformational digital capabilities to set themselves apart from the competition and deliver the experiences their customers expect and deserve.”

“Robert is a true pioneer of his field,” said Liran Weiss, MCE’s Chief Corporate Officer. “His approach and extent of experience will support MCE Systems to innovate, to grow, and to deliver to our Mobile Operator customers control over their device service infrastructure and allowing them to capture tens of millions of dollars of EBITDA – directly improving their CLV, reducing churn and lifting NPS.”

“I have been a leader at wireless operators that directly benefited from MCE technology and I have always admired their continued technological innovation, their implementation approach, and their commitment to delivering a solution that maximizes ROI for each customer they serve”, said Robert Hackl. “I look forward to working with Yuval, Liran, and the other board members to support MCE as the company enters this next period dedicated to global hyper-growth.”

Throughout a successful career as a business leader, Hackl leaves behind him a track record of driving large-scale impact in highly competitive technology companies across all stages – growth, mature, and turnaround markets. In his most recent role at Sprint as a member of the Executive Team where he led Business Transformation & Analytics and Handset Financing & Insurance, Hackl spearheaded the turnaround of the $6B Handset Leasing and $3B Device Insurance P&Ls.

As former Director of Commercial Operations for Vodafone Germany, Hackl was responsible for all B2C & B2B operations spanning digital transformation, IT architecture, CX, credit policy, telesales, and customer care for the $12B German operating company. He led a team of 11,000 employees and improved operating efficiency while maximizing NPS and revenue generation.

As SVP of Channel Management for T-Mobile US, Hackl built a channel management function from the ground up, overseeing a $3.8B budget. He managed a total direct team of 300 internal Margin Managers and Analysts. He was responsible for T-Mobile’s postpaid customer base, acquisition & retention costs, distribution strategy, credit policy, and operational CRM.

As CEO of Tele2 Austria, he drove the turnaround for Austria’s 2nd largest Wireline telco with $0.5B in revenues. He managed a team 1,200 employees.

As Associate Principal of McKinsey & Company, he led a variety of complex client engagements such as enterprise-wide turnaround programs, strategic repositioning, product innovations, business model re-designs, and sales and customer experience improvements.

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About MCE Systems:

MCE Systems is the pioneer in mobile device lifecycle management, having created more than $2.5B of shareholder value for operators and their partners since 2005. MCE’s industry-leading solutions simplify operations, increase revenues, and decrease inefficiencies. Specific solutions range from device diagnostics and care to trade-in management with a price guarantee to handling device returns. All are omnichannel-ready with world-class virtualization and provide fully integrated data management to anticipate customer needs around device-related customers issues (e.g., device health, upgrade timing). Over its more than 15 years of experience, MCE Systems has become the trusted solution to Tier-1 operators and their partners. For more information, please visit: www.mce.systems.

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