Gamification has already proven its ability to boost engagement and satisfaction in customer care, helping mobile operators encourage self-service adoption and reduce support costs. But what happens when this same approach is applied to marketing promotions?
MyOperator apps offer a unique opportunity to increase customer engagement and unlock new revenue streams, with 75% of customers actively using them. According to a global study by Simon-Kucher, nearly 50 percent of customers are looking to execute some sort of revenue-related activity in their myOperator app, such as looking for new promotions, changing plans, purchasing bundles or renewing contracts.
Operators are leveraging advertisements to entice customers, but most ads alone wonโt do the trick. To drive real engagement and conversions, they must shift to a more interactive approach.
With todayโs generational shift,consumers expect interactive and rewarding experiences. Interactive content generates 52.6% higher engagement rates and twice as many conversions as static content. Additionally, gaming has become a key part of how younger consumers interact with digital content. In fact, 48% of Gen Z and 56% of Millennials play games daily. This presents a major opportunity for mobile operators to align with this trend and transform how they deliver promotions.
By integrating gamification โ using challenges, achievements and incentives โ into their in-app promotions, mobile operators can turn static offers into interactive experiences. Instead of placing static ads that offer VAS or accessories, operators can create proactive journeys, using gamification to drive journey completion and boost conversion rates.
The impact of gamification is already well-documented โ businesses using gamification have seen conversion rates increase by up to 50%, proving that interactive mechanics drive stronger customer action than traditional methods.
A great example of gamificationโs impact in telecom comes from a mobile operator that integrated gamified elements into its self-care app to increase engagement with promotions and loyalty rewards.
Through this initiative, users participated in a rewards program featuring interactive games, which encouraged repeat visits and offer participation.The results were significant โ 1.3 million game plays per month from 200,000 customers engaging repeatedly, with a 73% completion rate.
This example highlights how gamifying in-app promotions can boost conversions and enhance customer journey completion, ultimately driving better business outcomes.
Gamification is a proven strategy that transforms mobile engagement, making everyday customer actions more rewarding and interactive. MCE specializes in creative, data-driven solutions that enhance customer experiences while helping mobile operators achieve customer satisfaction and revenue goals.
