MCE Systems Ltd., the global pioneer of omnichannel device lifecycle management announced today that Barak Karni has been appointed to VP of Product as part of its ongoing growth strategy.

expert Barak Karni on his promotion to VP of Product."

Karni has been a key member of the Product team for the past five years, most recently serving as Head of Product. His appointment into the newly created VP of Product role is a direct response to the growing demands of MCE’s solutions by Tier-1 Operators.

His mission is to oversee the consolidation of MCE’s E2E platform and solution, ensuring it delivers cutting-edge UX while maintaining MCE’s well-known delivery excellence.

Before joining MCE Systems in 2016, Karni worked as the Product Owner then Chief Product Owner at NCR Retail for four years. Prior to this, he held roles with Halperin Consulting Group as a Senior Analyst and Data Integration & BI Developer.

At MCE Systems, he has established himself as an integral part of the product team, holding the roles of Senior Product Manager, Director of Product Management, and most recently Head of Product. In his most recent role, he worked closely with the CTO, COO, and other stakeholders to deliver MCE’s go-to-market strategy.

“MCE is growing to keep pace with the increasing demand from Operators, for device lifecycle services that meet with digital-first device service requirements of today’s customers. As a result, it is an exciting time for me to assume leadership as VP of our Product team. MCE has built a significant reputation working with partners and customers to deliver market-leading device lifecycle management solutions”

commented Karni.

“To achieve my goal and support MCE’s overall growth strategy, I will grow the Product Team with experts in device Trade-in and Care solutions to enhance our ability to provide market innovations at a pace to meet the demand of the market”

“Barak is a valued part of the MCE Systems family, and we are pleased to acknowledge his significant accomplishments with his appointment to this new post as VP Product,” said Liran Weiss, MCE Systems CCO. “The Product team is in excellent hands under his leadership, and we can move forward with confidence at a time when demand for our products continues to increase at an exceptional rate.”

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About MCE Systems:

MCE Systems is the pioneer in mobile device lifecycle management, having created more than $2.5B of shareholder value for operators and their partners since 2005. MCE’s industry-leading solutions simplify operations, increase revenues, and decrease inefficiencies. Specific solutions range from device diagnostics and care to trade-in management with a price guarantee to handling device returns. All are omnichannel-ready with world-class virtualization and provide fully integrated data management to anticipate customer needs around device-related customers issues (e.g., device health, upgrade timing). Over its more than 15 years of experience, MCE Systems has become the trusted solution to Tier-1 operators and their partners. For more information, please

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Media contact:
Jason Saunt mce Systems Ltd
E: [email protected]

Company contact:

Kobi Friedmanmce Systems Ltd, COO
E: [email protected]