The Device Lifecycle Management Pioneer

We improve device activation, service and upgrade moments of truth to increase customer loyalty. What Salesforce did for consumer CRM, we do for devices. What Amazon has done for convenience, we do for your customers. We know what good looks like, and the financial impact of getting it right.

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The Device Lifecycle Management Pioneer

We improve device activation, service and upgrade moments of truth to increase customer loyalty. What Salesforce did for consumer CRM, we do for devices. What Amazon has done for convenience, we do for your customers. We know what good looks like, and the financial impact of getting it right.

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The Device Lifecycle Management Pioneer

We improve device activation, service and upgrade moments of truth to increase customer loyalty. What Salesforce did for consumer CRM, we do for devices. What Amazon has done for convenience, we do for your customers. We know what good looks like, and the financial impact of getting it right.

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THE DEVICE LIFECYCLE MANAGEMENT PIONEER

Creating value through simplicity

MCE simplifies mobile operators’ business by transforming device-related headaches into sources of competitive advantage.

We solve your business issues with powerful software and process solutions, tailored to your unique mission. Our implementation expertise puts you in control and accelerates speed to impact.

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A SIMPLER WAY TO SERVICe

Because mobile phone customer care should be just as seamless as the mobile phone user experience

To keep your business focused on your customers’ needs, MCE’s world-class device lifecycle management helps improve device activation, service, and upgrade ‘moments of truth’ to increase customer loyalty. You get more control over the customer journey; your customers get a seamless customer care experience that matches the amazing user experience of the phones themselves.

Customer Journeys
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Trade-in & Retention

Optimize the timing of upgrades and enhance loyalty

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With more than $200B of used mobile phones collecting dust in customers’ drawers around the world, operators and consumers have an enormous opportunity. To help them make the most of it, we optimize the Trade-in process, unlocking $30 – $200 of potential increased margin for every incremental digital-first Trade-in.

Our groundbreaking Trade-in solution delivers a seamless experience and an accurate quote that consumers can trust. It enables your customers to easily perform an objective, state-of-the-art, AI-enabled grading of the device screen’s cosmetic condition, without having to rely on the subjective judgments that undermine the typical quote process. Omnichannel availability and transparency help ensure customers can start online and finish in-store, without having to repeat any part of the process along the way.

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Acquisition & Upgrade

Addressing the concerns of the modern consumer

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Today’s mobile phone users care about privacy, security and preserving the photos and other data on their devices. Our solutions help them upgrade more smoothly, with greater peace of mind. Content is transferred securely to their new phone, and their old device wiped thoroughly to ensure data privacy and security.

Our ready-to-use workflows make life easier for retail employees, prompting them with next best actions such as insurance upsell, unlocking a device, or wiping device data, that they can fulfill from a single workstation.

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Device Service & Care

The future of device service

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Device-related service journeys are becoming more complex and have a high risk of “rework.” That’s not only inefficient, it’s annoying. MCE gives your customers an advanced user-friendly tool to diagnose and solve issues on their own, so they don’t have to call care, or unnecessarily send their phone to repair. If they must visit a store or place a service call, the frontline can just pick up where the customer left off. With an industry-leading bounce rate of less than 1%, we make it easy for customers to seamlessly complete every device service journey.

To service or upsell? Solved!

We identify decisive moments when customer care opportunities arise and provide guidance – such as when it’s better to offer the customer an upgrade with a trade-in, than a repair or a fix. We record every customer or frontline action and translate these into contextual next best actions (NBA), so that your CRM system can act on them.

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Supply Chain

Give more value back to your consumer

MCE creates greater transparency into your reverse logistics processes, ensuring you get the best price for your device, which you can pass onto the customer. This newfound clarity uncovers new opportunities to optimize your relationships with your outsourcing partners across 4PL, insurance and trading.

This helps you avoid repeat work (e.g., grading & wiping), reuse more top-grade devices to save mobile phone subsidies and optimize trading success - through engaging multiple traders with our trading platform and leveraging targeted refurbishment (i.e., refurb before selling leads to higher net margin).

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Device-related Journeys that matter

'Moments of Truth' Reinvented

No matter where you choose to start, we have the solution to streamline device management. Build your own device-related journeys with our ecosystem of device lifecycle management modules.

Device Trade-in

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Activation & Onboarding

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Device Care & Diagnostics

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Insurance & VAS Programs

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Device Repair Avoidance

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Device Trade-in

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Activation & Onboarding

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Device Care & Diagnostics

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Insurance & VAS Programs

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Device Repair Avoidance

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TRADE-IN EXPERIENCE AS A NEW SOURCE OF ADVANTAGE

Trade-in deployment in as little as 12 weeks 

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With MCE on-side, best-in-class Trade-in journeys deliver speed to impact from deployment in as little as 12 weeks.

Our trade-in solution delivers up to 50% more digital Trade-in conversions, and unlocks between $30 – $200 potential margin contribution for every incremental digital-first Trade-in. Your customers will be happier, with lower monthly bills – and more loyal, thanks to the great experience and high price they received on their Trade-in.

The MCE Trade-in Advantage

  • Best-in-class digital journey with maximum automation to eliminate manual steps
  • Seamless experience for your consumers with omnichannel start, pause and resume
  • Ability to deploy consistent channel promos without any IT work (e.g., marketing cockpit), and to differentiate promos across channel (e.g., for a digital-first incentive)
  • Easier to help and complete for your frontline with minimal training required
  • Ability to integrate and engage multiple traders with our trading platform to ensure a better price through competition
  • Engage consumer in a truly objective grading experience at the moment of Trade-in (“remote grading”)
  • Ability to guarantee price for customers through highly reliable AI-based assessment of the front screen
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Powering Trade-in for one of the world’s largest mobile operators

Learn more about how we helped Vodafone UK to meet its digital Trade-in ambition to double trade-in volumes.

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Our Value Proposition

Key Trade-in Impacts

Capture synergies across omnichannel deployments with our device lifecycle management ecosystem

x2-4.5

Trade-in increase

Trade-in increase across the self-serve channel

60%

Plan Upsell

More customers taking higher-tier plans

+50%

NPS (Transactional)

% uplift in NPS from baseline

80%

Digital Mix

% of Trade-In transitioned to omni-digital

The Market Leader

We don’t just operate in our space. We define it.

Our end-to-end device lifecycle service ecosystem allows you to capture synergies across omnichannel deployments.

20m

20m+ device transactions each month

18k

Deployed over 18,000 individual locations

25

Active in 25 countries and markets

$2.5bn

Over $2.5Bn of shareholder value created to date

Get Started

Get in touch for a demo and to learn more about how we deliver impact for the world's largest Mobile Operator brands.

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ADISA
Infosec
GSMA
Cyber Essentials
National Cyber Security Centre
ISO 4