

The Device Lifecycle Management Pioneer How are the world’s most innovative operators improving their C-Satretentionmargins?
Mobilizing Customer Experiences.
Whether you need in-store activation, a care app or a complete trade-in management solution, we’ll work with you to reshape your customer experience.
We enable better service and more affordable mobile devices. We boost margins and loyalty, and we reduce the industry’s carbon footprint.

Through technology we work with operators and their partners to transform today’s disconnected and fragmented device lifecycle transactions into tomorrow’s streamlined holistic journeys.

We call this undertaking “mobilizing customer experiences” because it streamlines and speeds CX, but also because by making device lifecycles more rewarding, it brings customers, operators and their partners closer together.
Journeys that make a difference
Our device lifecycle management platform gives complete control over device-related onboarding, service, and upgrade journeys
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Setup made easy
Set up devices and customers for success, including BYOD. From secure content transfer faster than anyone in the industry, to targeted lifecycle promotions, to efficient diagnostic and device care – because retention beats churn.
- Automated device asset capture
- BYOD network eligibility & fraud prevention
- Fastest cross OS content transfer
- Zeroing of data liability with certified wipe
- Increase Insurance and VAS take rates
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Service & care, not repair
From frustration to resolution, fast! Build the foundation to turn moments of device care into moments of commerce. Reduce frontline workload and streamline care CX.
- Device history awareness to avoid rework
- >160 available diagnostics tests
- Near zeroing of NFF
- Omnichannel self-service availability
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2-minute Trade-ins
Effortless and transparent, omnichannel trade-ins empower your customers, grow loyalty, and decrease waste, so you stand out, and everybody wins.
- <90 secs AI-led self-served Trade-in journey
- Technology enabled guaranteed price with <5% discrepancy
- Omnichannel – start at home, resume instore
Empowering Journey CX
Our device lifecycle management platform is omnichannel, enforced & all connected
True Omnichannel Delivery
Customer journeys that allow start, pause & resume across any channel with full session history
Compliance Engine
Enforceable processes that drive next-best-action recommendation for scalable and consistent service
Common Data Layer
Predictive data models, improved decision making and less redundancy through data-led analytics
Next-best-action. Your next-best superpower.
Make every action, the next-best-action!
We help you and your customers act more effectively, by delivering compliance-enforced guided workflows, recommendations and Smart Suggestions at moments in the device lifecycle, when they’re needed most. Next best actions support every device lifecycle journey, from activation to service trade-in and upgrade, and to care-to-commerce.
Learn MoreThe App powerplay
Our mobile app puts customers in control, with a single, branded launchpad for all your device lifecycle services. It allows you to meet your digital-first ambitions and expedite GTM <12 weeks.
Customers get a 24/7 self-serve platform on which they can begin any lifecycle journey - from activation to care, to trade-in / upgrade, to repair or return. With true omnichannel functionality, they can start at home or on the go, pause, and resume anywhere, including in the store.
Enabling Retail of the future
Move beyond price competition: Don’t get stuck on one-time transactional events – transition retail to an elevated experience that gets more love and loyally through lifecycle services that differentiate, delight, grow relationships, as well as revenues.


Partner with us
We believe that when you mobilize device lifecycle customer experiences, everyone benefits. If you provide telco services and want to get more out of device lifecycles, whether it’s bigger margins or improved CX, check out our Partner page, or better yet, let’s talk.
No one understands the industry better
From our 16+ years of experience we recognize that the best solutions start with a superior understanding of industry technology and consumer attitudes, experiences and needs.
$bn
Over $2.5Bn of shareholder value created to date
Active in 25 countries and markets
k
Deployed over 18,000 individual locations
m
Device transactions each month
Let’s make an impact together
Get in touch for a demo and to learn more about how the world’s most innovative mobile operators are getting more value out of managing their device lifecycles.