The average American household has 4 or more phones gathering dust in drawers, a total of 550 million idle phones, representing $50-60 billion of unclaimed value. We surveyed 3,000 US mobile phone owners to find out why more of them aren’t trading in their phones, and what mobile operators can do to change the situation.
MCE Trade-in Report: What’s holding back the mobile trade-in marketplace?
A new research study of over 3,000 US consumers reveals a massive and largely untapped opportunity in the mobile phone trade-in market. Last year, only 1 out of 7 consumers who got a new phone traded in their old one. Though US consumers gained over $3 billion in value from trade-ins in 2021, the market could be 15 to 20 times higher if operators focused on the consumer needs this research identifies.
