Leadership Team & Advisory Board

Our vision is driven by the perspectives of accomplished leaders from the telco and tech industries. Together they’re helping MCE navigate new possibilities in device lifecycle management.

Yuval Blumental

Chief Executive Officer & Co-Founder

A true visionary who has led MCE for the past 16 years, Yuval brings more then 20 years of executive management experience to MCE.

Yuval has spent a great deal of this time shaping the company’s offering – a comprehensive, end-to-end technology platform that helps telcos address declines in average revenue per unit and increases in customer churn – trends he foresaw years ago. His vision, along with the cutting-edge suite of solutions it’s spawned, has drawn the attention of the industry’s biggest companies, and inspired many of its top talent to join MCE’s ranks.

Liran (Lee) Weiss

Chief Corporate Officer & Co-Founder

A husband, father, entrepreneur, technology and design enthusiast who also has a deep love for yoga, Liran is known affectionately as “the glue” at MCE – as a result of his broad knowledge and expertise, and his ability to synthesize the company’s diverse products, activities and goals.

He is an experienced executive in charge of company strategy, product vision, strategic partnerships, marketing, and commercial engagements. With over 15 years of experience in mobile communications, entrepreneurship, management, and product marketing, along with a B.Sc. in Computer Science and Physics from the Ben Gurion University of the Negev, Liran is a strong product management professional with a deep appreciation of the role of technology.

Eitan Linker

Chief Commercial Officer

Eitan is a veteran of the tech and telecom industries, who has occupied multiple leadership positions including CEO and CCO executive positions at Amdocs and Emblaze. He has facilitated digital transformation projects at tier one mobile operators around the world.

A strong sales professional with an MBA in Finance, Eitan has over 20 years of international sales leadership. He is skilled in marketing management, mobile content, sales, international business, and go-to-market strategy.

Alon Gilady

Chief Operations Officer

Alon Gilady is a serial entrepreneur and CEO, with a focus on AI‑powered growth and innovation. For over a decade, he spearheaded product strategy and end‑to‑end product development for agentic AI-driven recommendations and personalization in e‑commerce. As CEO and co-founder at Renovai, his platform’s success attracted leading retailers and culminated in a strategic acquisition.

Meir Shafran

General Manager, North America

Leading growth, and possessing extensive knowledge of the telecommunications industry from hardware to software integration, Meir’s unique vantage point enables him to come up with unmatched solutions that are tailored to customer needs. With a degree in Computer Science and Business Management, Meir’s leadership of MCE’s most critical departments over the past 12 years has helped transform the device lifecycle management industry.

As GM of mce North America, Meir is leading the company’s growth. With his extensive experience, he brings a distinctive perspective on customers and infrastructure to this critically important market. When he’s not in the office you can likely find Meir, his wife, son, and 2 dogs at any outdoor oasis

Aleeta Willcuts

EVP, Customer & Market Engagement

Aleeta Willcuts is a telecommunications retail leader with over 22 years of experience at T-Mobile U.S., where she drove transformative change across 12,000 locations nationwide. As Vice President of Retail Experience & Strategy, she led the development and rollout of T-Mobile’s modernized “experience store” concept. Aleeta also revitalized a $1 billion national retail portfolio, delivering $18.8 million in savings through operational reform and fraud mitigation. During the T-Mobile/Sprint merger, she served as Vice President of Retail Integration, orchestrating the seamless alignment of systems, training, and operations across all channels.

Oren Baron

Advisory Board Member

Former Senior Partner at EY

Oren Baron was a Partner at EY since 1998 and headed, until 2022, the firm’s High-Tech Practice, which serves more than 70% of the Israeli start-ups funded by VCs or other investors. Oren has extensive experience in providing strategic advisory services to tech companies at all stages from start-up through their journey into the U.S. public market or to sell transactions. Oren established the Israeli desk at EY New York and staffed the desk for 2 years, where he accrued extensive experience working with American companies.

Mark Evans

Advisory Board Member

Mark Evans is a seasoned telecommunications executive with over 25 years of experience in the telecommunications industry. He served as CEO of Telefonica UK (O2) from 2016 to 2021, successfully leading the business to become the UK’s largest mobile provider while delivering five consecutive years of profit growth and market-leading customer satisfaction. Mark played a pivotal role in orchestrating the merger between O2 and Virgin Media, valued at £31.4 billion – the UK’s sixth largest financial transaction of the century. Following the merger’s completion in 2021, he transitioned to Chief Strategy & Development Officer at Telefonica SA, where he oversaw mergers and acquisitions and the strategic direction of the global telecommunications group.

Our customers

Discover the companies transforming device lifecycle management