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When a customerโs device is sick, a symptom is churn โ hereโs one way to cure it
Mobile operators are fighting for customers in a crowded market โ not just against each other but now against OEMs and big box retailers. A great device experience is one of the few places operators can still differentia…
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Muskโs Smartphone Prediction: the Future of Telco-Customer Relationship via the Device
TLD;DR Elon Muskโs idea of phones as โAI edge nodes,โ mentioned during his latest appearance on the Joe Rogan podcast, grabbed headlines. The headline is dramatic: devices that show pixels and talk like an agent, orchest…
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What iPhone 17 trade-in season teaches us about customer app-to-retail transition
TL;DR Every new iPhone launch reminds mobile operators that trade-ins are high-stakes. During the iPhone 17 launch the Stolen Device Protection (SDP) feature could cause real delays with customers trading in their old de…
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Giving Telco Customers More Transparency: the Device Experience Lens
TL;DR When it comes to mobile phone service, trust matters. People are more likely to stay with a wireless provider if they feel the company is open and honest, even when things go wrong. In the UK, customers are three t…
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